The “Sister Hong” viral video scandal, also known as the Nanjing Sister Hong incident, is a disturbing and widely publicized case from July 2025 involving a 38-year-old man surnamed Jiao from Nanjing, China. Jiao allegedly cross-dressed and posed as a woman named “Sister Hong” (which means “Sister Red” in Chinese). He used heavy makeup, wigs, and women’s clothing to create this female persona, which he employed to lure hundreds of heterosexual men through dating apps and social media platforms, including RedNote (Xiaohongshu), Telegram, and others.
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The Incident in Detail
Jiao’s modus operandi involved convincing men that they were meeting a woman, often presenting the character Sister Hong as a married or widowed woman. Many of the men were enticed by the fantasy of being with another person’s spouse or a mysterious woman who offered free sexual encounters in exchange for small gifts such as fruits, peanut oil, milk, or basic household items rather than money.
Once the men arrived at Jiao’s private residence, he secretly recorded the sexual encounters using hidden cameras. These recordings, made without the men’s knowledge or consent, were then uploaded and sold in private online groups, where members paid a subscription fee of around 150 yuan (approximately $20 USD) for access. The illicit videos quickly circulated widely online, spreading across multiple platforms, including Telegram, Weibo, TikTok, and X (formerly Twitter), gaining massive traction and becoming a viral sensation.
Jiao claimed to have filmed himself with more than 1,600 men, though police and the ongoing investigation consider that number an exaggeration, with official victim counts still pending. Early reports suggested over 1,000 men were involved, including college students, professionals, gym-goers, and even foreign nationals.
Social Media and Public Reaction
The scandal exploded across Chinese social media and beyond, generating over 200 million views on Weibo within days. The “Sister Hong” hashtag became the top trending topic, and numerous memes, parodies, cosplay videos, and filters mimicking Jiao’s character flooded the internet.
However, this viral fame had a dark side. Many victims were identified by friends, colleagues, spouses, and even fiancés due to leaked videos being widely shared with faces unblurred. This led to severe personal consequences for many, including reported divorces and social stigma.
Amid the viral spread, many users made meme content trivializing the trauma of the victims. For instance, on Telegram and TikTok, some viral trends involved dances celebrating the “Red Uncle” persona or mockery of the victims, actions that sparked criticism and backlash for insensitivity toward privacy violations and the seriousness of the crimes
Official Response and Legal Proceedings
Authorities in Nanjing arrested Jiao in early July 2025 and charged him with producing and distributing obscene material. The investigation is ongoing, with more charges likely as case details unfold. Local health authorities urged victims to come forward for testing due to potential risks from sexually transmitted infections, including HIV, raising public health concerns associated with the incident.
The government has strongly condemned the dissemination of the private videos and warned the public against further circulation. They highlighted the grave violations of personal privacy and dignity caused by the scandal.
Broader Impact and Cultural Phenomenon
The Sister Hong case has come to symbolize issues of privacy, consent, and online abuse. It has changed public conversations around sexual health, digital abuse, and protections for male victims of privacy violations in China and internationally.
The incident inspired a wide variety of derivative content, such as AI-generated parodies, fashion tutorials to replicate the “Sister Hong” look (including wigs, makeup, and clothing), and even theatrical performances referencing the character. Commercial entities used the incident for marketing, including ads featuring “essential items” tied to Sister Hong’s style.
One particularly notable example was an augmented reality (AR) filter on Instagram that recreates Sister Hong’s bedroom, providing a virtual backdrop for users to engage with the viral sensation interactively.
Summary
- Perpetrator: 38-year-old man surnamed Jiao, dressed as a woman named Sister Hong.
- Location: Nanjing, China.
- Method: Lured men via dating apps, posed as a woman, secretly filmed sexual encounters.
- Victims: Estimated over 1,000 men, including students, professionals, and foreigners.
- Content: Videos sold in private online groups for subscription fees.
- Legal status: Jiao arrested and charged; investigation ongoing.
- Public reaction: Massive viral spread with over 200 million views, widespread memes, but also severe privacy violations and social consequences for victims.
- Official response: Authorities urge cessation of video spread and provide health screening for victims.
- Cultural impact: Sparked extensive discussion on privacy, consent, male victimization, and spawned memes, parodies, and commercial exploitation of the case.
The Sister Hong scandal serves as a cautionary tale about digital privacy, the dangers of online deception, and the complex social consequences when viral content crosses ethical boundaries.